No website can stand without a strong backbone. And that backbone is technical SEO. – Neil Patel

Craig Gräns | Ashcom | SEO Product Manager

An inquisitive appetite for learning propels Craig Grams to immerse himself in the digital art of search engine optimization, ever striving work fed by purpose and passion.

Leveraging large-scale, strategic approach to search engine optimization adding strategic automation, established workflows, and cross-functional collaboration to improve SEO scalability.

The impact of this holistic approach pushes web pages into prime ranking positions ahead of top competitors.

“The slower your sites load, the more visitors and revenue you’ll lose out on.” — Anna Crowe


“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” — Stoney deGeyter

On-page SEO and off-page SEO may be flashier, but it’s technical SEO that forms the sound foundation for all other SEO efforts.

It consists of behind-the-scenes optimizations like site architecture, page load speeds, data markups, mobile friendliness and more.

And Google seems to be giving it even more attention this year. So make sure you’re not neglecting it.

1. Slow sites equal fewer profits and visitors.

2. Page load speed is an important Google ranking factor.

And now, with the mobile-first index update rolling out in July of this year, mobile page load speed has never been more important.

If you haven’t yet invested the time (and resources) to optimize your site’s speed, do it now.

Technical SEO allows you to achieve this experience in two main ways:

1. UX Optimization. Making your site extremely easy to interact with.

2. Page Speed Optimization. Making your site and pages load as fast as possible.


A Digital Jedi

Master of the SEO Force


Best Practices

Google November Spam Update Rollout Completed After 8 Days

I hope none of you saw huge declines with this update.

It took about eight days for Google to rollout the November spam update, it started to roll out on November 3rd. This update targeted content spam efforts that went against Google's webmaster guidelines. It seemed to have a more significant update than the previous spam updates.