SWAGG SPORTS

Building with professional + college NIL athletes on and off the court.

Shannon Nichele

Meet your favorite team owner-agent-ceo in the DMV!

Shannon Nichele is a native of Prince George’s County, Maryland. She graduated from the illustrious North Carolina A&T State University with a B.S. in Accounting. After becoming a 3x National Champion with the historic NC A&T Legacy Women’s travel basketball team, she decided to retire and pursue a career in sports management while working for the Big 4.

In 2016, Shannon began trailblazing her own career path in the sports industry. Since then she has launched multiple business platforms, community initiatives, and sporting events in the DMV area. She is affectionately known for her authenticity, leadership, and success as a rising public figure and advocate for black girls & women in sports.

YouTube Channel

The Multi-Hyphenate: A Series of Vlogs & Sports Media Content

From new recipes to fitness challenges, travel, clients, and podcasts, Shannon Nichele shares a behind the scenes look into her journey as a multi-hyphenate in the sports industry.

S2 EP 15 Black Representation Matters - P. Miller (R3V Sports Agency)

OH HEY, FOR BEST VIEWING, YOU'LL NEED TO TURN YOUR PHONE