About

Asia Mobley

Hailing from St. Louis, Asia Mobley, is an award-winning journalist and brand architect that has been sought after by many. By day, she is helping clients connect to their target audience by creating brand awareness through public relations and creative marketing; and by night she is covering concerts and editing for her blog Rare Radar.

Asia was always known as the “go-to-girl” for all things urban pop-culture-related. Asia has worked for major media companies like Karen Civil, Live Civil, and RESPECT Magazine, gaining media contacts locally and nationwide.

The Millennial Girl Boss

Asia prides herself on having an ear for music, an eye for art, and a heart for helping. Her accolades and experience serve as a testament to her ability to enrich others with knowledge to reach their bottom line.

Eye For Art

During Asia’s spare time, she enjoys taking photos at events and of nature,

Asia’s Photo Portfolio

Heart For Helping

Asia serves as the Community Outreach Specialist for a non-profit mentoring program called Kueen Inc. The mission of Kueen Inc. is to enrich the lives of young ladies through the use of seminars, workshops, career building skills and other initiatives that showcase their talents and improve their vulnerabilities.

Ear For Music

Asia is well known for her curated playlist and ability to identify hidden talent. Her peers and supporters look forward to her weekly recaps and curated playlist.

Playlist

Pen Game

#OnOurRadar: Alex Vaughn Talks The Importance of Trusting Your Gut, Dream Collabs and More

We recently had the chance to speak with Alex Vaughn on what led her to creating music, the importance of trusting your gut, her love for her hometown and more. Check out the full interview.

Full Interview

Creativity vs. Coronavirus: Top 4 Artist That Made The Pandemic More Entertaining

When the clock struck midnight on January 1, 2020, I don’t think anyone would’ve imagined how traumatic and chaotic this year has been. From the untimely death of Kobe Bryant, Pop Smoke, police brutality cases, and COVID-19 - we haven't been able to catch a mental break. At the same time, the crisis is also a strong driver of creativity and innovation. Check out our fave moments.

Full Article

On Our Radar: Meet Asa The Artist

#OnOurRadar: Asa The Artist is young, but he has a developed sound and an infectious energy that we just can't get enough of. Check out our latest feature to learn more about the talented multi-instrumentalist.

Full Article

Rising Artist Mvstermind Release A Moody Visual To ‘More’

St. Louis-based rapper Mvstermind is this weeks Tidal Rising: Hip-Hop (video) cover artist after debuting his new music video for “More” exclusively through Tidal.

Full Article

Meet NYC-based Fashion Stylist Nyasia Rudolph

In the Q&A below, Nyasia dishes on falling in love with fashion, how her collab with Nylon Magazine came about and much more!

Interview link

Take a Peek into Tierra’s “Whack World”

Tierra Whack gained notoriety with her thought-provoking visual, ‘Mumbo Jumbo’ that left her with a stitched-on smile.

Full Article

PR/Marketing

Asia’s first step on the mass media scene was when she worked as a staff writer, social media editor, and advertising manager for The Forum, a student-run newspaper at St. Louis Community College - Florissant Valley.

The STLCC graduate has since then worked on various noteworthy projects, gaining media contacts locally and nationwide. Her education background gives her the tenacity needed to research and create individualized pathways for each of her clients. As an award-winning print journalist and brand architect, Asia serves as the voice behind her clients’ brand. Here are some client testimonies and projects.

Full PR/Marketing Reel

Extra Extra: Read All About It!

Here are a few PR clippings that Asia secured through personal projects and as a PR assistant at One Brand Agency/Walker & Associates Media Group.

ONE37pm Speaks with Empire Xclusive Founder Jared Thomas

Full interview

Tech Entrepreneurs Create A Company To Help Student-Athletes Monetize Their Brand

Full Interview

Stage IV Cancer Survivor Urges Black Women Entrepreneurs To Develop A Self Care Routine Within Their Business

Full Interview

Cre8te Technology Is Looking To Produce The Next Young, Black Elon Musk

Full Interview

Video Premiere: “Backwoods” – Destiny Patriece

Article link

Testimonials

Alexis R. - One Brand Agency

Asia is one of the most promising Publicists that I have ever come across. To be completely honest I believe that she has solely been able to elevate the One Brand agency into one of the top sports and entertainment companies on the West Coast, and she’s not even from here ha ha! She is very diligent, easy to work with, and thorough in her work. She is an all-around joy and is able to get the job done no matter the task given to her. Her work has been displayed in some of the most coveted publications, and that’s because her work is good! Hire her!

Lindsey W - Walker + Assoc Media Group

I hired Asia to assist me with publicity for my brand and within in months, she blew me away with landing a feature in Essence, St. Louis American, KMOV and more. Asia's passion for the industry combined with her amazing work ethic is exactly the blueprint that our team needed.

If you are looking to hire a communications professional who is diligent, creative and business savvy, look no further than Asia. We are truly blessed to have her!

Lindsay Pattan - Pattan & Co

Asia is one of the most organized, proactive, passionate, and smartest publicist I've worked with in a long time. Endlessly impressed.

Personal Press

Here are a list of interviews Asia has done on behalf of her personal brand story. Check it out!

VoyageSTL Hidden Gems: Meet Asia Mobley of Rare Radar

Shoutout LA: Meet Asia Mobley | Founding Editor of Rare Radar + Publicist

OverSaturated: The Podcast Episode 48 - Rare Connections Feat. Asia

YouTube/Digital Content

As the Founding Editor of Rare Radar, Asia uses her platform to give her take on what’s happening in pop culture as well as highlighting black creatives. Here are a few of her favorite YouTube videos and interviews. (All shot & edited by Asia)

#CelebratingHer: Jance Chartae Talks Brazen Boutique, Business Coaching & Betting On Yourself

Interview: Mimosas & Music w/ 4 Deep

Luh Kel Dishes Out His Fave STL Rituals During a Game of Would You Rather

Creativity vs. Coronavirus: How Cardi B, ChloexHalle, LVRN, and the VS Battle Saved Us from Boredom

Why Cardi B and Megan Thee Stallion’s Song “WAP” Celebrates Sexual Freedom

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