It’s All About The Experience.

Your Customer’s. Your’s. And Mine.

Hi! I am Stephanie O’Brien, an expert brand strategist, qualitative insights pro and account manager. What does that mean for you?

I help companies convey real value and a truly RAD ( relevant, authentic and differentiated) vision through positioning and messaging.


Whether you’re a b2c or b2b business, start up or an agency with with one of those clients, it’s all about how people experience your brand.

Experience creates the connections that lead to loyalty, advocacy and sales.

I will work with you to lead, guide and collaborate on custom projects or jump in with the team to help you get to the big brand ideas, the killer strategy, or the rock star presentation.

Through creative and innovative methodologies I can provide a deep understanding of consumer behavior, cultural and technological trends, and competitive insight to get us to that “sweet spot” where a powerfully relevant voice and customer experience meet.

We will uncover perspectives and actionable insights driven by your customers behavior, journey and experiences.

We will create your unique POV and drive innovation, differentiation and solve your business challenges.

I’ve been to over 50 countries and know that its about the journey and not the destination.

I am passionate about guiding my clients to build amazing brand journeys that connect to real people in real time and solve real issues.

The Brand journey never stops. Together we can inspire dynamic experiences that truly meet ever changing needs and drive engagement.

Just read the endorsements and there’s no mistaking the passionate professionalism and talent for connecting with people that define the value that I offer.


Whether you are a well established brand/business, a start-up or an agency, we can create a custom project that leverages the intersections of insight and strategy, collaboration and inspiration.

📀 Innovative Qualitative Customer/Market Insight and Concept Testing Studies

📀 Brand Positioning/Architecture/Archetype/Strategy

📀 Audience Persona and Customer Journey Development

📀 Brand Voice, Naming and Messaging

📀 Client/Account Management Projects and New Business Pitches


I have honed my expertise through years of working in global ad agencies like J. Walter Thompson, McCann Worldgroup and The Integer Group for some of the most iconic brands the world.

Add to that years of consulting with marketing agencies and brands of all sizes- from retailers like Target to tech companies like Fastly to start ups like heybaby-and you can be confident in the depth and breadth of my expertise.

I’d love to jump on a call to provide more details on how I can help with market and consumer insights, strategy, presentations or project management.

And experience and expertise aside, I’ve been told I’m kind of fun to work with too...😊

From a few clients...

“Stephanie is wonderful on many levels. Smart. Creative. Passionate. Committed. Upbeat. And just really fun to work with. We hired Stephanie to help us run some last-minute focus groups. She was able to inspire and engage the participants, ultimately delivering a report that was super helpful and insightful for forthcoming marketing efforts. Anyhow, you get the point. Stephanie's great."

Chas McFeeley - Co-Founder @heybaby

"I hired Stephanie to design and moderate consumer focus groups. Not only was she a seasoned professional who worked seamlessly with our internal team, she was able to quickly pivot the groups to an online forum when the covid-19 lockdown happened. Her creativity and flexibility were key to getting the project done in quickly changing circumstances. I would hire her again in a minute."

Katie Hagan. | Vice President, Innovation - Mattson Co.

From a Target/Ingrid and Isabel 12 month ethnography participant...

I had no idea what to expect when joining a long term focus group. I thought ok cool someone wants to pay to follow along my pregnancy journey. I wasn’t sure if I would feel comfortable enough to share. Man was I pleasantly surprised! Talking with Holly and Stephanie really made me feel like I was talking and sharing with long time friends. They asked me questions that challenged me to really dig deep and to self reflect. It allowed me to really cherish all aspects of my pregnancy and be intentional about how I viewed my experience. They made me feel special, like I was the only one in the study and when sharing with them it felt like filling in my friends on what they had missed. I appreciated the warmth and the professionalism of both ladies. I know I enjoyed it so much that if they asked me to be apart of another study I would jump at the chance because I know that I would have an amazing experience.

Kamilah- Participant in 12 Month Ethnography Study ( Ingrid and Isabel Maternity/Target)

Click here to book a call with me. I look forward to hearing your story and finding out how I might be of service!☺️

User Insights. Brand Strategy. Project Management.

I help you discover and create exceptional customer experiences