Think Goodness

Think Goodness is a brand collective that encompasses four brands. Willing Beauty (healthy skin care), Intuitiv Wellness (balanced wellness), CMYK Cosmetics (clean cosmetics), and Origami Owl (personalized jewelry that tells your story).

Willing Beauty

SAFER SKINCARE

Using simple and effective formulas that harness the power of nature. Everything from our anti-aging regimens to our anti-acne kits delivers proven results for your whole family.

CMYK Color Cosmetics —

COLOR MADE SIMPLE

Your makeup routine doesn’t have to be complicated.

Inspired by the simplicity of four-color printing, CMYK allows you to select your shades with confidence, delivering clean makeup that’s easy for you to choose and use.

Our multitasking cosmetics are infused with skin-health-boosting ingredients, such as blue light protection and antioxidants, putting better beauty within reach.

Gone are the days of confusing cosmetics. Welcome to Color Made Simple™—and beauty made better.

Add color to your life

Origami Owl

MEANINGFUL JEWELRY BUILT BY YOU

Each piece of Origami Owl Jewelry is thoughtfully designed and created with meaning to mix + match, capturing every story and style. Build a customized look for yourself or as a gift to spread love and kindness.

INTUITIV WELLNESS

The Intuitiv Effect

When your body instinctively creates a healthy balance by absorbing the right combination of nutrients and botanical ingredients.

EVERY ORDER=A RANDOM ACT OF GOODNESS

It’s HERE.

Every Order = A Random Act Of Goodness™

Every time you shop with Think Goodness, it does more than just put a smile on your face; it creates true impact. Each order gives back to the Giving Goodness Foundation, our nonprofit organization dedicated to delivering Random Acts of Goodness.

What is that you ask?
Small acts of goodness to uplift someone in need or bring joy to someone's day; big acts that impact someone's life for the better.

Learn more about the Giving Goodness Foundation

20% OFF YOUR FIRST ORDER?

YES! It’s my gift to you

OH HEY, FOR BEST VIEWING, YOU'LL NEED TO TURN YOUR PHONE