About

We are cool & kind, our commitment is to make it easier to adopt a “reduce, reuse, recycle” practices with our children’s clothes, making sure that every phase of the clothing lifecycle is thought to have a minimal footprint on the environment. 🌈

We want to make the children's clothing industry completely circular, starting by sourcing ethical and green materials, making the clothing line unisex so that it can be used or reused indifferently by boys or girls, and making it easier and attractive for the consumer to send the items back to us, once they can’t be used anymore so that we can recycle and give the material new purpose.