The Glimmer Effect

“a glimmer is a tiny glint of light or the sliver of an idea. it's a sign of a lot more going on behind the scenes.”

here at the glimmer effect, we are obsessed with all thing skincare, beauty, and wellness, and teeny tiny puppies. our favourite things ever are healthy, hydrated skin and to die for makeup. second fav is halo top ice cream.

get your glimmer on

Growing Glimmer

The Glimmer Effect was created by me 🙋🏼‍♀️ founder and head editor Madalene Harding. I’m a final year uni student studying marketing and communications with lots of fun ideas.

I’ve been an avid consumer ever since I obtained a debit card and fell in love with all things skincare in my formative years. Things turned frustrating for me when I spent the better part of 2018 dealing with stress and hormone induced, uncontrollable cystic acne. I had never experienced anything like it.

The insecurity, pain and stress of being probed and prodded by medical professionals trying to figure out why I had fist-size cysts on my face was unbearable (hello PCOS internal ultrasound checks 😬). While I waited for doctors to determine what the F was wrong with me, I began falling down a deep rabbit hole into skincare and hormonal acne treatment like a mad woman, determined to combat my skinsecurities myself.

Before long I was placing outlandish online orders on The Ordinary and Sephora. I tried everything from hydrators and AHA BHA acid peels to microderm and caffeinated serum. I was trying so hard to fix my skin as fast as possible that I couldn’t pin point what was actually working and what wasn’t. It was MESSY.

Eventually, my skin started to clear (widely due to calming of my stress levels) and I’ve been able to stick to a much easier AM/PM routine. of course not without the occasional flare up (hey, no one’s perfect!)

I wanted to combine my love of flawless skin, how it was achieved (health + wellness, skincare, makeup) and my love of marketing, writing and content creation. Eventually I settled on starting an instagram-based beauty blog.

After curious planning, content and vision mapping I finally settled on the glimmer effect. I pitched the idea to my partner and I kid you not, he immediately purchased the .com website domain for me (he’s oh so supportive), told me he believes in me and to go for it.

So I did!