Our mission as a company is to impact, empower, and educate every customer to learn, grow, and create a lifelong foundation of health and wellness. We strive to inspire our customers to make healthy changes that will impact every area of their lives and we believe that health is worth fighting for.

The Healthy Place – Apple Wellness was founded by Tim and Becki O’Brien in 2010. It began as one, small vitamin and supplement store with only the two of them and their newly born daughter. Their goal was to become the best vitamin and supplement store in the Wisconsin area. They wanted to provide customers with the highest quality products, but also with the education needed for customers to stride forward confidently on their journey to find wellness.

Those founding principles continue to be what drives our company forward — top quality products and customer empowerment.
Our first location, with its humble beginnings, was opened in June 2010 in Fitchburg, WI. Six years later, in January 2016, we opened our second location in Sun Prairie, WI. We now have two additional supplement store locations in Middleton, WI, and the west side of Madison, WI that opened in 2019.

We believe the source of our growth comes from the knowledge and care we instill in our team. Every new team member is required to complete various certifications and three months of training before going solo in their role of working with customers in our stores. Every brand we place onto our shelves, whether in our stores or online, is screened for quality. Every month we make sure we’re giving back into our local community some of the same love and support our customers show us.