Ava [Avie] M. Fields, MSCJ, is a visionary media artist and
community leader whose cutting-edge content transforms pop
culture consciousness and amplifies underserved communities,
voices, and experiences. Her award-winning content house, The
Horror Advocate, explores the intersection of horror and equity,
opening up new avenues of thought and discussion.

Renowned for developing innovative community response
strategies, Avie showcases a unique approach to using pop
culture data to drive reform. In addition to her work in media,
Avie offers community support services for educators, civic
leaders, and community organizers interested in using film
literacy as a tool for positive change.

The Horror Advocate is spearheading a movement; by harnessing the power of this genre, we can challenge outdated social structures and create a more equitable and
compassionate society.

Apt, Horror is an innovative approach to community data gathering (+ analysis). The project sees theories transformed into meaningful conclusions, using the horror genre as a reputable source and grounding it as an applied practice for strategic community development.