For over 8 years Sydney has worked to disrupt the real estate industry and modernize antiquated marketing beliefs through bold, brand-focused strategies. In 2020, after years of working in-house as the Marketing Director for several top California real estate teams, Sydney founded Upgrade, the successful real estate marketing agency.

Upgrade is the mastermind behind some of the country’s top real estate businesses, working closely with agents to roll out powerfully bespoke marketing, social media and branding solutions. Unlike traditional real estate marketing offerings, Upgrade equips modern agents with the same marketing and brand capabilities utilized by today’s most successful consumer brands, advertising agencies and tech companies. As a rapidly-growing agency, Upgrade has helped hundreds of real estate professionals elevate their personal brand and successfully differentiate themselves in their competitive market.

This year, Sydney is proud to join veteran real estate coach Steve Shull as the Marketing Coach at Performance Coaching, where she’ll be coaching thousands of agents every month to help them better their businesses marketing, branding and social media.