About The Kiwi Mama Essential

Page Demographics & Testimonials

With over 6,000 𝙛𝙤𝙡𝙡𝙤𝙬𝙚𝙧𝙨 across Facebook & Instagram, The Kiwi Mama Essential is targeted at Kiwi Mums and showcases 2 key pieces of content...
👉 Fantastic must-have Kiwi products
👉 Outstanding Kiwi businesses

𝙊𝙛 5,000+ 𝙤𝙧𝙜𝙖𝙣𝙞𝙘 𝙄𝙣𝙨𝙩𝙖𝙜𝙧𝙖𝙢 𝙛𝙤𝙡𝙡𝙤𝙬𝙚𝙧𝙨,
💥 91% are NZ-based
💥 95% are female
💥 88% are between the ages 18-44

This is an audience of engaged Kiwi women who WANT to see & hear more about products that might interest them.

By following, they are self-selecting in to finding out more about what Kiwi businesses have to offer - it's an organic & targeted audience who have self-selected 'in' to discovering more about local products & businesses!

I have worked tirelessly on TKME to bring together a niche audience consisting almost exclusively of Kiwi Mamas. I'm not about quantity of followers, I'm about quantity. Absolutely there are pages out there with triple & quadruple followers on social media but you'd be hard-pressed to find more of an exclusively Kiwi Mama audience 💖

𝙄𝙩'𝙨 𝙖𝙡𝙡 𝙬𝙚𝙡𝙡 & 𝙜𝙤𝙤𝙙 𝙝𝙖𝙫𝙞𝙣𝙜 𝙩𝙝𝙞𝙨 𝙛𝙤𝙡𝙡𝙤𝙬𝙞𝙣𝙜 𝙗𝙪𝙩 𝙙𝙤 𝙩𝙝𝙚𝙮 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙎𝙀𝙀 𝙮𝙤𝙪𝙧 𝙥𝙤𝙨𝙩𝙨?

In the month of 8th November 2022 - 8th December 2022, TKME's posts & stories reached 11.6k Instagram users! This includes both follower & non-followers.

🥰 𝙏𝙚𝙨𝙩𝙞𝙢𝙤𝙣𝙞𝙖𝙡𝙨 𝙛𝙧𝙤𝙢 𝙥𝙖𝙨𝙩 𝙘𝙤𝙡𝙡𝙖𝙗𝙨...

"Your codes been the most successful this far so I definitely value your work!!!"
💌 Wishes to remain anon due to working with other brand reps also

"Hi lovely, thanks so much for this amazing giveaway and I’m excited for the engagement this has reached and for the new followers...Thanks so much it looks amazing - hubby said one of the best lays he’s seen (he sees a lot) thanks so much for all your effort and putting me in with such amazing mama businesses including yourself. Means a lot to our wee business xxx"
💌 @tagsforgood

"You rock girl!! So impressed with your story...Really appreciate the time and awesome effort you put into it"
💌 @mamabear.nz

"Have loved being apart of this and been blown away by the engagement... Maybe we can do it all again at Xmas ..? 🤔🤭😂thanks once again cheers Helen 💛💛xxx"
💌 @queenbeepure

"Biggest thank you to Anna for making it all happen! Personally the best giveaway I have been apart of, biggest engagement I have gotten from one☺️ I think everything was awesome! No bad feedback at all!! Super happy with the turn out x"
💌 @settingmoods

"Thank you Anna for organising this fabulous giveaway!! So nice to meet the other businesses at the same time 😊😊 xx"
💌 @mammasmilkbar

"Just love the engagement and how everything was organized. It even made it easy for us businesses to share as well. Great work Anna and like I said one of the best giveaways we have taken part in. Hope we will get to work with each other in the future!!! Thank you again. 🥰😊"
💌 @ruwasey

Keen to collab? Swipe to find out more ➡️➡️

DM me today

2023 Collaborations

In order to better meet the budgets & goals of small NZ businesses, and to align with the way Instagram is used by consumers, I am so excited to have launched 2x Feature Bundles as well as UGC, Product Feature & Giveaway partnerships that give you the flexibility to select the option that will best meet your needs & the clarity to know exactly what you will spend and receive in return.

𝙄 𝙠𝙣𝙤𝙬 𝙮𝙤𝙪 𝙨𝙩𝙞𝙡𝙡 𝙝𝙖𝙫𝙚 𝙨𝙤𝙢𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨...

❓Will I gain new followers?
❓ Will I see more likes & comments on my posts?
❓ Will it increase my sales?

My answer is 𝙣𝙤𝙩 𝙣𝙚𝙘𝙚𝙨𝙨𝙖𝙧𝙞𝙡𝙮
While these are sometimes a positive flow on effect of getting your business seen on other platforms (and increased followers are practically guaranteed during giveaways), this is not the aim of the game of advertising via TKME.

Instead, my focus is providing a cost-effective platform to help boost & expose your brand to a new audience & as a result, increasing your...

✅️ Brand exposure - reach a wider audience
✅️ Brand awareness - your brand is more likely to be front of mind
✅️ Familiarity - we feel more comfortable/trusting of a person or brand the more we know about them
✅️ Reach - get in front of a large, very niche market of Kiwi Mums
✅️ Credability - shoppers more readily resonate with a satisfied customer than a brand

All without having to invest thousands into a professional brand campaign.

𝙈𝙖𝙭 𝙀𝙭𝙥𝙤𝙨𝙪𝙧𝙚 𝘽𝙪𝙣𝙙𝙡𝙚

✅️ 2x Feature Posts - content (photos & written) of your choice.
✅️ Discount code of your choice shared in the monthly code feature posts AND via my mini site (link in bio) for 6 months (OPTIONAL)
✅️ 1x story share per calendar month for 6x months (6x total). A post of your choice from your wall shared to my stories - simply send me your chosen post at any point that works for you each month!


Best for;
👌 Increased brand exposure
👌 Keeping a wider audience than your own up to date with what's happening within your business
👌 Sharing sales, new launches or other current events within your business across a longer term
👌 Ongoing exposure with your code & choice of story being shared every month for 6 months
👌 Becoming a familiar & front-of-mind brand

𝙌𝙪𝙞𝙘𝙠 𝙁𝙞𝙧𝙚 𝘽𝙪𝙣𝙙𝙡𝙚

✅️ 1x Feature Post
✅️ 2x Quick Fire Story Shares - any 2x posts of your choice shared to my stories


Best for;
👌 Smaller advertising budgets
👌 Getting your business in front of a wider audience of Kiwi Mamas with an introduction or sharing a specific product, range, sale or new release!
👌 Becoming a familiar & front-of-mind brand

𝙐𝙂𝘾 (𝙐𝙨𝙚𝙧-𝙂𝙚𝙣𝙚𝙧𝙖𝙩𝙚𝙙 𝘾𝙤𝙣𝙩𝙚𝙣𝙩)

While there's no denying professional photographers are absolute miracle workers, there are many benefits to utilising UGC including;
👉 adds variety to your business socials
👉 a great way to show product in use & give a better/closer look at the product & how it is used
👉 makes a product appear more relatable when seen in-use as opposed to the more sterile and clean nature of product images
👉 builds trust - 92% of consumers trust organic UGC more than they do advertising (Source: Nielsen Consumer Trust Index)
👉 increased conversion rate - UGC is 85% better at increasing conversion rates (source: BusinessWire)

Product plus;
$19 if RRP exceeds $100
$39 if RRP is under $100

This includes 10𝙭 𝙝𝙞𝙜𝙝 𝙦𝙪𝙖𝙡𝙞𝙩𝙮 𝙞𝙢𝙖𝙜𝙚𝙨 𝙨𝙚𝙣𝙩 𝙩𝙤 𝙮𝙤𝙪 𝙫𝙞𝙖 𝙚𝙢𝙖𝙞𝙡 𝙞𝙣 2-3 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 𝙨𝙚𝙩𝙩𝙞𝙣𝙜𝙨. Images are unedited to allow you to filter & edit in line with your own style & are for you to use as you wish. I just ask to be credited when used on social platforms.

Please note
● I am not a professional photographer & as such I do not charge as one. If you are looking for ultra high quality, professionally edited images, I recommend reaching out to a Product Photographer to discuss your needs
● Out of respect for their privacy, I do not post photos of my children's faces which just means I need to get extra creative with my content! There's absolutely nothing wrong with wanting smiling faces in your content & I'm more than happy to recommend other creators who could better meet your needs if you would prefer this!

𝙋𝙧𝙤𝙙𝙪𝙘𝙩 𝙍𝙚𝙫𝙞𝙚𝙬𝙨/𝙏𝙚𝙨𝙩𝙞𝙣𝙜

A Mystery Shopper with over a decade's experience with an extensive advertising background stemming from 12 years in Recruitment, I love using, testing, sharing & providing articulate feedback on great products from local businesses!

I ask for 3 weeks from receipt of product to use, test, collate & build content for a Feature post. Your own key brand messaging can be included here (optional), as well as my own thoughts & photography of the product!

This is FREE for all packages retailing over $100 or otherwise $29.

𝘖𝘱𝘵𝘪𝘰𝘯𝘢𝘭 𝘌𝘹𝘵𝘳𝘢 - product feedback can also be provided in writing including my own thoughts around what I loved, least loved, would potentially change, as well as any other specific questions you'd like answered pertaining to the product!

This can be additional to OR instead of a Product Review (above) at a cost of $19.

Best for;
👌 Sharing your fantastic product/product range that would be of interest to Kiwi Mamas
👌 Promoting a new product or launch
👌 Becoming a familiar & front-of-mind brand
👌 Gaining valuable insights into what consumers are enjoying about your product
👌 Gathering feedback your can "recycle" and use as content in the future


Hosted on TKME's page, you will be added as a Collab Partner so we can both share & benefit from the engagement on the post.

TKME's standard giveaway template includes liking the host & participating business' pages & runs for 5 days. Other terms are negotiable however it's important to keep giveaway terms as simple & straight forward as possible to prevent losing interest or creating barriers to entry.

Best for;
👌 Building brand awareness
👌 Growing your account
👌 New businesses wanting to get their name out there
👌 Existing businesses wanting to build their audience
👌 Becoming a familiar & front-of-mind brand