Jens Thraenhart

Global Travel & Tourism Strategist

Jens Thraenhart has over 25 years of international travel, tourism, and hospitality experience. In 1999, he founded Chameleon Strategies, an Affiliate Member of the World Tourism Organization (UNWTO), advising tourism organizations and travel businesses in leveraging digital engagement to drive sustainability. Previously, he co-founded leading China travel marketing agency Dragon Trail, and headed up the marketing strategy and digital departments at Fairmont Hotels & Resorts, Canadian Tourism Commission, and Dusit International, recognized with prestigious awards.

He was appointed by the tourism ministries of Cambodia, Lao PDR, Myanmar, PR China, Thailand, and Viet Nam to head the Mekong Tourism Coordinating Office (MTCO) as its Executive Director in 2014 and has since spearheaded various award-winning initiatives. The governments have extended his contract three times.

Mr. Thraenhart has been recognized as one of the Top 25 Most Extraordinary Minds in Travel and Hospitality three times, and was recognized by Travel Agent Magazine as one of the Top Rising Stars in Travel. An MBA graduate of Cornell University, he is currently pursuing his Doctorate degree in Tourism at The Hong Kong Polytechnic University. He is currently serving as the Vice Chair of the Affiliate Members Board of the World Tourism Organization (UNWTO), was the Chair of PATA China, and has been on the board of industry organizations including the Pacific Asia Travel Association (PATA), the Hospitality Sales and Marketing Association (HSMAI), and the International Federation of IT and Travel & Tourism (IFITT). He has published various articles and books, lectured at universities all over the world, and is a frequent speaker at industry conferences. His hobby blog is widely read and followed.

Mr. Thraenhart is a citizen of Germany and Canada, and resides in Bangkok/Thailand with his wife and daughter, as well as his father.

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