Heather Egger
Technical writing
Cannabis LP experience
SOPs and batch records
Indoor: large-scale cultivation, harvest, drying, bottling, preroll, concentrates extraction
Outdoor: harvest, drying, trimming, sample collecting, packaging
Process development and optimization
Protocols, validations, equipment instructions
Project management template sets: schedule, budget, RAID, status tracker, business case, reports
Training guides
Presentations
Content marketing
Stories and newsletter campaigns
Specializing in e-newsletters, profiles and interviews, website copy and strategic content plans
Past clients include: Travel Alberta’s Canadian and UK offices, the Canadian Badlands, Strong Coffee Marketing, and Yellow Pages city guides
I am infinitely curious about cannabis and especially love writing about food and farms
Storytelling
Prairie Gardens blog series
I wrote these stories to showcase my friend Farmer Tam’s signature vegetables and wink at the magic out there on the farm. We sent them out in our weekly e-newsletter.
Plus it was a special chance to create with my friend, graphic illustrator Corrie Godfrey. Pitch: someone hire us to do a children’s book!
Silvery Sage sings to Moonlight
Prairie Gardens is a popular year-round grower of herbs, greens and edible flowers and supplier to many local restaurants. .
They eat you!
A scary story to celebrate the farm’s signature fall crop. It’s actually scary - beware dear reader.
Fairy dreams
For my two little jellybean loving fairies - and the farm’s gemstone mining sluice and u-pick summer strawberry patch.
Meet Parsnip
I am Parsnip. Parsnip is me.
Neighbourhood profiles
Yellow Pages city guides
I wrote a series of round-up stories for the YP blog - record shops, craft distilleries, architectural marvels - and some local business profiles.
Hey I wrote this
I did a few business profiles for my buddy Sydnee back in the day and I’m happy to see this piece of it still kicking around :)
Infographics
Sometimes I make them for fun
At the beginning of the pandemic, in spring 2020, I took a free workshop from the Centre for Online Mental Health Support (COMHS.com). Then I made this completely unauthorized infographic about what I learned and I still refer to it two years later.
Posters —
My team developed an electronic suggestion box to get good ideas circulating and I made this poster for the prelaunch
Career history
Buzz me on LinkedIn
See my job history, courses & degrees, and glowing testimonials.