Heather Egger

Technical writing

Cannabis LP experience

SOPs and batch records
Indoor: large-scale cultivation, harvest, drying, bottling, preroll, concentrates extraction
Outdoor: harvest, drying, trimming, sample collecting, packaging

Process development and optimization
Protocols, validations, equipment instructions

Project management template sets: schedule, budget, RAID, status tracker, business case, reports

Training guides
Presentations

Content marketing

Stories and newsletter campaigns

Specializing in e-newsletters, profiles and interviews, website copy and strategic content plans

Past clients include: Travel Alberta’s Canadian and UK offices, the Canadian Badlands, Strong Coffee Marketing, and Yellow Pages city guides

I am infinitely curious about cannabis and especially love writing about food and farms

Storytelling

Prairie Gardens blog series

I wrote these stories to showcase my friend Farmer Tam’s signature vegetables and wink at the magic out there on the farm. We sent them out in our weekly e-newsletter.

Plus it was a special chance to create with my friend, graphic illustrator Corrie Godfrey. Pitch: someone hire us to do a children’s book!

Silvery Sage sings to Moonlight

Prairie Gardens is a popular year-round grower of herbs, greens and edible flowers and supplier to many local restaurants. .

What Sage knows

They eat you!

A scary story to celebrate the farm’s signature fall crop. It’s actually scary - beware dear reader.

Meet the Pumpkins

Fairy dreams

For my two little jellybean loving fairies - and the farm’s gemstone mining sluice and u-pick summer strawberry patch.

Jellybeans for the berry fairies

Meet Parsnip

I am Parsnip. Parsnip is me.

Sweeter in Spring

Neighbourhood profiles

Yellow Pages city guides

I wrote a series of round-up stories for the YP blog - record shops, craft distilleries, architectural marvels - and some local business profiles.

Yellow Pages city guides

Business profile: Blue Jar Antiques

Business profile: Pottery by Heather

Hey I wrote this

I did a few business profiles for my buddy Sydnee back in the day and I’m happy to see this piece of it still kicking around :)

See it in the wild

At the beginning of the pandemic, in spring 2020, I took a free workshop from the Centre for Online Mental Health Support (COMHS.com). Then I made this completely unauthorized infographic about what I learned and I still refer to it two years later.

COMHS.com