I am Anne, from Finland but have lived 15 years of my life in New York. I had a pretty standard upbringing in Finland, but I really became an individual once I moved to New York. There's so much more diversity and opportunity in New York that it was just inevitable for me to pick up some American customs while I lived there – work ethic being one of them! Nowadays you can find me juggling between career as a business analyst and product owner in Fintech, investor in a startup and helping people get unstuck and optimize their lives.
 
My goal is to help everyone create optimal health and success by providing practical tools for achieving happy, healthy lives that feel good from day one. I believe that everyone can achieve this by taking small steps and using the power of positive psychology to create healthy habits that are sustainable long term. My passion is a healthy mind, body, and spirits - because we cannot live optimally without all the holistic parts of our well-being in balance.
 
I have been working in the corporate banking world for 20 years now. I love it, but I also want to be able to do what I'm passionate about. Since I have always wanted to be self-employed, I tried a traditional business but realized it was way too time-consuming alongside my banking career. So I found another way… It allows me to grow it alongside my corporate banking job and eventually being able to leave the 9-5. My personal goal is to leave the corporate world in a couple of years so that I can have more time freedom and work from anywhere in the world! I truly believe we travel not to escape life, but for life not to escape us.
 
I’m a partner of a 42-year old privately held company that manufactures and sells high-quality wellness and beauty products in over 160 countries. Our flagship product is an aloe vera drink that supports healthy digestion and nutrient absorption. We also have supplements, vitamins, skincare, personal care products, etc. I am truly proud to say that I work with the best people on earth who are passionate about what they do. They are always looking for ways to improve our business by improving our customers’ lives one day at a time!