Hi, I’m Charlie…
a creative, writer, editor, proofreader, researcher, interviewer and social media marketer.

My portfolio covers article, landing page, web content, caption, EDM and bid writing, tone of voice development, and all forms of written content creation.

I have worked across government, e-commerce, IT, finance, construction, bids & proposals, hospitality, tourism, arts marketing, internal and external communications and healthcare - agency and client side.

I specialise in storytelling and creating concise, engaging content.

as a senior copywriter i’m represented by creative recruitment agencies who engage me to work on an evolving list of global assignments:

▲ m&c saatchi campaign writing
domain group campaign writing
actionaid messaging
optus tov & messaging
woolworths group product page seo optimisation
endeavour group edm content
metlife bid writing
▲ adco & sja construction industry bid writing
hewlett-packard, microsoft, panasonic & lenovo edm campaigns
department of home affairs copy education nsw content
unsw web content
lavazza b2b & seo writing
NFP writing
▲ campari group campaign copywriting
tafe social media campaigns
allianz copywriting
dementia australia paid ads social copy
chartered accountants anz article writing
lawyers weekly awards writing
napoleon perdis copywriting
▲ as well as:
product & company naming
e-commerce copy
seo writing
campaign lines & tag lines
copy decks and tone of voice development

▲ comprehensive profile auditing
▲ content pillar design
▲ brand guardianship
▲ hashtag research
▲ tov development
▲ content creation + curation
▲ community building
▲ influencer & collaboration management
▲ social media marketing campaigns
▲ paid ads content
▲ press & pr writing

well, i’m the proud owner of ridiculous taste in pimped up iced coffees, a wicked sense of humour, and a vintage italian typewriter we’ll hopefully have a chat about later…

*water calms me
*sunshine saves me
*avid foodie
*can’t live without music
*don’t own a tv

always got 17* creative projects cooking on the side
yellow vespa is my bucket list dream ride

words that let me know I’m on the right track:
▲ (my lucky number ) 17*
▲ joy
▲ juicy
▲ adventure
▲ passion
▲ freedom
and ▲ lucky

in my ✨spare time✨ (🤏🏿) you’ll find me creating mighty mantras for:

▲ mirror mantras
▲ badass swimwear
▲ tees + totes
▲ wordy wall art