copy content & social media management

hi, i’m Charlie

a creative, writer, editor, proofreader, digital and social media marketer you’ve been looking for.

i’m also a published author, poet, and gemini - balancing my creative writing with the translation of brand stories into fresh, concise, engaging content.

my portfolio includes projects across creative marketing, tourism marketing, product descriptions, rebrands and brand refreshes, hospitality and drinks industry content, arts marketing, every possible form of online writing, innovative market research - and “the human element of construction bid writing”.

what’s that? fun story, i’ll tell you when we have a chat.

the adventures of charlie and joy

i’m the proud owner of a vintage italian typewriter
and even prouder owner of a wicked sense of humour

water calms me
sunshine nurtures me
can’t live without music
don’t own a tv
will be ordering the most flamboyant milkshake on the menu if you come dine with me 🍩

always got 17* creative projects thriving on the side
yellow vespa is my bucket list dream ride
lover of velvet & sequins

my key words:
▲ 17*
▲ Joy
▲ Juicy
▲ Adventure
▲ Passion
▲ FearLess
▲ Freedom
▲ Lemonade
and ▲ Lucky
…because i always land on my feet no matter what curveballs this rollercoaster ride throws at me

agency projects

as a freelancer i’m represented by agencies which has allowed me to work on global creative assignments, including:

▲ m&c saatchi campaign writing
domain group campaign writing
actionaid messaging
optus TOV & messaging
lavazza B2B & SEO writing
▲ hewlett-packard, microsoft, panasonic & lenovo EDM campaigns
endeavour group dan murphy’s EDM campaigns
department of home affairs & education nsw content
domain group employer rebrand campaign writing
▲ campari group paid ads & seasonal campaign copywriting
lumi finance SEO content
bundanon trust campaign writing
imagine learning campaign writing
TAFE social media campaigns
allianz copywriting
mcvities campaign writing
▲ chartered accountants anz campaign and article writing
lawyers weekly awards writing
ellaslist articles
napoleon perdis copywriting
top sydney restaurants food reviews
raine & horne & lj hooker real estate writing
▲ plus construction bid writing, company naming and campaign line development


sharp, smart, emotive content

my colourful writing experience includes:

▲ content marketing
▲ community management
▲ social media marketing
▲ content planning
▲ creative copywriting
▲ corporate storytelling
▲ SMS & EDM campaigns
▲ creative SEO & keyword rich copy
▲ developing and refining TOV to write with the authentic voice of each brand i create for.

i’m interested in creative projects that align with my ad agency and client side experience and I look forward to hearing about the joys of working with you.

to paraphrase a favourite #AmadeusWolfe quote “sometimes the greatest adventure begins with a conversation.”

social media management

strategy copy community

i work with small businesses & startups to build their accounts up from ground zero to hero.

my preferred clients are entrepreneurs & makers who don’t have the time, inclination or confidence to tackle socials.

they’re bursting out of the era of playing it small and ready to begin elevating to the next level,

typically referrals, ready to implement strategy and build community by:

▲ defining content pillars
▲ researching hashtags
▲ refining tone of voice
▲ collating content
▲ auditing accounts
▲ and creating new content

social media portfolio

*community management
*content curation
*content creation
*creative campaigns
*SEO writing
*paid ads content
*influencer management
*press & pr
*cool collabs
*brand guardianship











creative projects

in my spare time you’ll find me making & creating:

▲ mirror mantra decals
▲ custom pieces
▲ empowering SMS club
▲ ‘just because’ cards
▲ gift tags
▲ printed clothing
▲ wordy wall art
▲ cool keyrings
▲ sweary jewellery
▲ and other Queen Tings 👑✨

I Write…

(therefore) I am…






finance article writing