Hi team, I’m Charlie - a Sydney-based contract & freelance writer, editor, interviewer. social media marketer and content specialist with marketing campaigns origin story and a career rooted in market research.

My background includes tourism & arts marketing & for the past nine years I’ve been writing articles, landing pages, SEO web content, social media captions, product descriptions, EDMs, ebooks, white papers, reports, technical writing, award entries, bids & proposals.

I work with ad agencies, Government, NFPs & SMEs, across e-commerce, IT, law, financial services, construction, healthcare, hospitality, B2B, B2C, internal and external communications - specialising in creative writing, the art of storytelling, and creating concise, engaging, SEO-optimised content that converts.

“Thanks SO much for all your work we're all so impressed with how much you've grasped of the strategy so quickly and managed to get done in such a short timeframe.”
~ my (now favourite) client 😉

I look forward to hearing more about the joys of working with you,

As a freelance creative I have worked on global projects including:

▲ m&c saatchi campaign writing
domain group campaign writing
actionaid messaging
optus tov & messaging
woolworths group product page seo optimisation
endeavour group edm content
metlife bid writing
▲ adco & sja construction industry bid writing
hewlett-packard, microsoft, panasonic & lenovo edm campaigns
department of home affairs copy education nsw content
unsw web content
lavazza b2b & seo writing
NFP writing
PaperCut SEO articles
▲ campari group campaign copywriting
tafe social media campaigns
Compare Club SEO article writing
allianz copywriting
dementia australia paid ads social copy
chartered accountants anz article writing
lawyers weekly awards writing
napoleon perdis copywriting
▲ as well as:
product & company naming
e-commerce copy
seo writing
campaign lines & tag lines
copy decks and tone of voice development

I write interesting, easy to read, informative and non-salesy blogs and articles aligned with brand tone of voice.

Think SEO-optimised, fresh, well-researched content that hold their own on every platform from your website & publications or journals that take submissions, to Facebook, Instagram & LinkedIn.

You get:
☆ 1 x briefing call
★ 1 x 600 word SEO-optimised blog (5 for $700)
☆ SME quotes where possible
★ 1 x round of edits if required
☆ 1 x accompanying EDM incl. subject line & preview (or social media post)

EDMs are a science. From the subject line & preview to the headline & CTA - and we haven’t even got to the content yet.

I’ve been geeking out over this for almost a decade & my agency work has put me in a position to pick up slick tricks from some of the best to ever do it.

Pro tip: EDMs are not as complicated - or copy heavy - as you think they are.

You get:

1 x EDM with subject line, preview line, headline, body copy & CTA.

I write LinkedIn posts for professionals too busy offline to research, write, and edit for themselves. Contact me for examples of posts I’ve written across multiple industries from wellbeing to corporate.

Your posts will be single image, carousels, polls & videos where possible. I will also source reference articles, get quotes from expert contributors and provide or advise on images.

what you get:
1 x briefing call
1 x linkedin post (c. $70)
or
1 x month of linkedin content ($500):
10 x 300-word themed & tailored linkedin posts aligned with important dates, events and national days
1 x round of edits if required

I write stand out resumes for creative powerhouses looking to make a bright bold statement and put a smile of relief and respect on the face of the overworked recruiter stopped in their tracks by a winning cover letter that just compelled them to i n s t i n c t i v e l y start dialing your number as they flipped the page over and read your resume end to end while their coffee cooled to an accidental iced latte & the phone rang off the hook & simon in accounts (it’s always accounts) bagged his third and final tim tam off the kitchen counter and knocked the last chunk of almond croissant off a platter from the marketing* meeting this morning onto the floor as he sloped out door (*it’s always marketing).

you get:

1 x 15 minute briefing call

1 x 30 minute interview

1 x 1 page cover letter
(1 x Google doc with copy + 1 x editable Canva link)

1 x 2 page resume
(1 x Google doc with copy + 1 x editable Canva link)

As a 28-year veteran writer, copywriter & social media marketer I’m pleased to offer tutoring and workshops to my Northern Beaches community.

Inspired by my eldest heading into year 12,
I’m offering online or in person tutoring,
mentoring & workshops in:
*English
*Creative Writing
*Debating
*Public Speaking
*& Study Confidence

I’m happy to work with pairs or small groups, students of all ages, and adults who want to get creative, train, reskill, or try something new.

If you’re a solo Mum let me know and I’ll take extra special care of you✨

I have a WWCC, current police check, and decades of experience breaking down complex texts and making writing easy and fun for the most difficult of customers (side eyes my kids*).

I have different frameworks and lesson plans for each type of support and for high school English tutoring I’ll be guided by each student’s current workload, strengths, challenges and personal goals.

Contact me any time to have a chat ✍🏿🦋

I plan social media content for entrepreneurs invested in building their business but lacking the time, energy and/or confidence to tackle the social media marketing solo.
Plot twist: you don’t have to.

You get:
☆ a briefing call
★ top level strategy
☆ defined content pillars
★ 12 month content calendar with:
3 x posts per week mapped out & covering the content pillars
These include relevant dates & international days
Helpful links & resources
A social media guide including my in depth on-the-ground experience of hashtags. algorithms, engagement, community building & so much more
A handover call to go through the plan & provided resources

strategy - copy - community
▲ profile audit/s
▲ content pillar strategy
▲ content creation + curation
▲ building community
▲ digital networking you get:
5 social media posts *per week, typically: 1/2 x Facebook 2 x Instagram 1/2 x LinkedIn

*week one fee is $340 to include set up audit & onboarding admin

1 goal: to set you up for success on social media:
▲ profile audit
▲ content pillar strategy
▲ content creation + curation
▲ content, algorithm, strategy & planning hacks

you get: content strategy ▲ content plan ▲ post workshop support