copy content & social media management

hi, i’m charlie…

…a part london part mancunian caribbean brit loving life on the northern beaches of #prettycitysydney.

i’m a creative, writer, editor, proofreader, digital and social media marketer - and a published author and poet too, balancing creative writing with translating brand stories into concise, engaging content.

my portfolio covers innovative market research reporting, digital marketing, tourism and arts marketing, fun product descriptions, rebrands and all forms of written content creation.

what they said

agency projects

as a senior copywriter i’m represented by creative recruitment agencies who engage me to work on an evolving list of global assignments:

▲ m&c saatchi campaign writing
domain group campaign writing
actionaid messaging
optus tov & messaging
woolworths group product page seo optimisation
endeavour group edm content
▲ adco & sja construction industry bid writing
hewlett-packard, microsoft, panasonic & lenovo edm campaigns
department of home affairs copy education nsw content
unsw web content
lavazza b2b & seo writing
▲ campari group paid ads copywriting
tafe social media campaigns
allianz copywriting
dementia australia paid ads social copy
chartered accountants anz article writing
lawyers weekly awards writing
napoleon perdis copywriting
▲ as well as:
company naming
product descriptions
seo optimisation
copy decks and campaign line/tag line development

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#whatcharliewrote

sharp, smart, emotive writing

▲ content marketing
▲ community management
▲ social media marketing
▲ content planning
▲ creative copywriting
▲ SMS & EDM campaigns
▲ naturally SEO & keyword rich copy
▲ TOV development & refinement

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social media management

strategy copy community

▲ comprehensive profile auditing
▲ defining content pillars
▲ brand guardianship
▲ hashtag research
▲ tov development
▲ content creation + curation
▲ building community
▲ digital networking
▲ marketing campaigns
▲ paid ads content
▲ event management
▲ influencer management
▲ press & pr

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social media management

#prettycitysydney

#wildturkeyau

#charteredaccountantsanz

#lavazzaaus

#tafensw

#riccadonna

#ForageGourmetEdibles

#foodst

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the adventures of charlie and joy

A bit about me

well, i’m the proud owner of ridiculous taste in pimped up iced coffees, a wicked sense of humour, and a vintage italian typewriter we’ll hopefully have a chat about later…

*water calms me
*sunshine saves me
*can’t live without music
*don’t own a tv

Always got 17* creative projects cooking on the side
Yellow vespa is my bucket list dream ride

Words that let me know I’m on the right track:
▲ (my lucky number ) 17*
▲ Joy
▲ Juicy
▲ Adventure
▲ Passion
▲ Freedom
and ▲ Lucky

in my ✨spare time✨ (🤏🏿) you’ll find me creating mighty mantras for:

▲ mirror mantras
▲ badass swimwear
▲ tees + totes
▲ wordy wall art

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OH HEY, FOR BEST VIEWING, YOU'LL NEED TO TURN YOUR PHONE