Top Stories

What To Eat For The Holiday Season

Not the most festive year but here’s a list of restaurants to visit to bring on the holiday mood.

The Latest On K-Fashion : Week In Review

Musinsa is now the largest fashion retailer in South Korea with a turnover of 1 trillion won this year.

FREITAG Opens Store In Jeju Island

FREITAG opened its first store on Jeju island, marking its third opening in South Korea.

Danilo and Joo Jae-bum Make A Pixelated Quarantine Production

Video artist Danilo and pixel artist Joo Jae Bum released a video art in a pixel perspective.

Miss Traveling? Here Are Some Restaurants To Visit

IPHOU is a new  restaurant by Jungsik Im, chef of the eponymous Michelin two-starred Jungsikdang.

LG Introduces Puricare Air Purifier Face Mask

LG unveiled its Puricare Wearable Air Purifier which provides us with “personal clean air”.

AllRightsReserved Reveal Special Capsule with Doraemon

AllRightsReserved and Doraemon have partnered in honor of the Japanese manga series’ 50th anniversary with “Doraemon Manga Time.”

Hyundai Department Store To Open PEER Renewal

Hyundai Department Store will open its revamped streetwear select shop PEER on August 28.

Maui And Sons Drop Reddy Collaboration

Maui And Sons Korea released their collaboration with rapper Reddy.

Fall Collections You Must Check Out

thisisneverthat has released their third batch of their fall collection.

LMC Introduces New Fall 2020 Collection

Korean label LMC returns with a modern fall collection offering an urban flair with streetwear sensibilities.

Soap Seoul Drops Logo T-shirts

Soap Seoul released black and white T-shirts featuring their logo.

5 Best Sneakers Out This Week And Where To Buy Them

Here’s this week’s noteworthy sneaker drops that should be added into your sneaker closet.

Cop The Best Pieces of Summer Sale

As summer sales sell out the last of their stock, the bargain is still worth taking a look at.

‘You Are My Guest’ – OSGEMEOS New Exhibition at Seoul

The famous Brazilian twin street artists Otavio and Gustavo Pandolfo, known artistically as OSGEMEOS (“the twins” in Portuguese), land in Seoul for an exhibition at Storage by Hyundai Card.

New and Trending Restaurants in Seoul Right Now

Here are some of our favorite new and trending restaurants to check out in Seoul this month!

AECA WHITE Officially Launches New Line ‘NOTE by AECA WHITE’

AECA WHITE, a casual brand, launched its new line “NOTE by AECA WHITE.” San Francisco based illustrator Tim Lahan collaborated with the brand featuring his musical notes and vibrant colors giving a message to be happy every moment.

Jodae Explores How To ‘Keep in Step’ Through Collaborative Exhibition

Street artist Jodae is displaying his works that he collaborated with 9 artists in “Keeping in Step” at Moor Seoul, Yongsan-gu from July 12 (through July 25).

Restaurants To Check Out When In Seoul

Arguably the oldest bakery in South Korea, Taegukdang was  founded in 1946,  in Myeong-dong, before moving to Jangchung-dong during the early 70’s, where it remains until today. Six months ago, the bakery opened a new space adjacent to its landmark  building.

The voices of street art in S. Korea

Lately, more and more South Korean artists are gaining recognition for their contributions to street art. Artists like Royyal Dog, Xeva, Yoon Hyup and Jay Flow are growing in popularity locally and abroad.

IAB Studio reveals ‘IAB at HOME’ Collection

Brainchild of South Korean rapper Beenzino, IAB Studio revealed their home wear lineup. The collection feature a button-up pajama set in two colors and a grey t-shirt.

Where to Buy Efficient and Reusable Face Masks

As the ongoing battle for coronavirus pandemic prolongs, several companies and brands have started to produce masks to contribute towards the fight against COVID-19. Here are some brands to buy comfortable and efficient masks from.

What Products to Buy to Help the LGBTQ Community

June is the month devoted to the gay community. Back in June 1969, queer people resisted police arrest marking a turning point for the fight for LGBT rights in New York’s Stonewall Inn. So for the month of June, we commemorate Pride.

Xeva, S. Korean King of Graffiti

Everyone in South Korea has probably seen a work by Xeva.

3 Art Exhibitions to View in Seoul

Artist Ok Seung-cheol is holding his second solo exhibition at Gallery Kiche, in Seocho-gu, starting Thursday (through July 25).

Two Exhibitions to Check Out This Weekend

“Layers” exhibition by contemporary artist Hong Seong-joon will be held at Hakgojae Gallery, in Jongno-gu, starting Friday (through July 2).

Royyal Dog: The South Korean Artist Redefining Hanbok

The renown graffiti artist, who has made his mark across the streets of South Korea and the United States.

Billie Eilish by Takashi Murakami - UT Collection

UNIQLO teams up with Billie Eilish and Takashi Murakami to release a UT collection collaboration.

‘Jordan Seoul’ Will Open in Garosu-gil: Here’s How to Cop Air Jordan 5 Retro SP

The Jordan Brand will land a retail store in a brand new location in Garosugil on May 30.

KAWS and AllRightsReserved Collaborate on ‘XX’ Monogram Teapot

KAWS has once again partnered with Hong Kong-based creative studio AllRightsReserved to make a “XX” monogram ceramic teapot.

Twosome Place Releases Covernat Collaboration

Twosome Place released their recent collaboration with the fashion brand Covernat on Monday. The collaboration consists of a tumbler, tumbler pouch, summer mat, and bag.

Philip Colbert's Art Against the Virus

Contemporary British artist Philip Colbert will debut Art Against the Virus, a fund-raising initiative to support charities working on Covid-19 aid worldwide.

Crush to release new album ‘homemade 1’

Singer Crush is making a comeback with a new track called “homemade 1” on May 20, according to the singer’s agency, P Nation.

YEEZY 500 High Releases This Weekend

Kanye West is releasing the Adidas YEEZY 500 High this weekend with a new “Tyrian” colorway.

Animal Crossing: New Horizons - the beginning of another digital market

Released right in the middle of a world health crisis, Animal Crossing: New Horizons offers a lot more than just entertainment during these times of quarantine.

CASETiFY Partners With ‘Parasite’ for New Apple Accessories

CASETiFY is collaborating with Oscar-winning movie Parasite for a capsule collection of new iPhone accessories.

COMME des GARÇONS PLAY Latest Collaboration With Converse

COMME des GARÇONS PLAY and Converse come together to launch new prints for the latest addition to their iconic collaboration.

Supreme and Takashi Murakami to Drop Charity Box Logo Tee

Supreme and Takashi Murakami have partnered and made a Charity Box Logo Tee in order to aid the COVID-19 relief.

Cactus Plant Flea Market Reportedly Releasing Nike Dunk Lows on Holiday Season

Nike and Cactus Plant Flea Market are collaborating to drop two color ways of the Dunk Lows for the holiday season.

Where to get the coolest Animal Crossing outfits

Animal Crossing: New Horizons has been a haven for people during the Coronavirus pandemic especially for hypebeasts. Thanks to several users and brands that recreated real clothes that normally are hard to get a hold of, you can enjoy dressing your avatar in several styles ranging from Stüssy to Dior.

Études and Keith Haring’s Latest Collaboration

Amidst the air of uncertainty that has been lingering in the fashion world for the last few weeks, French based brand Études introduces a new SS20 collection featuring one of New York’s most iconic artist – Keith Haring.

Here’s Another Chance to Cop Nike and Stüssy’s Latest Sneaker Collab

The highly anticipated Nike and Stüssy collaboration will be available again in South Korea as well on April 3, 10:00 a.m at Nike’s online store. This is the last chance to cop the coveted sneakers.

Stereo Vinyls Teases Upcoming Collaboration With Carrots

Known for minimal silhouettes and vibrant patterns and caricatures, Stereo Vinyls is unveiling the collaborative Carrots clothing.

A Closer Look at thisisneverthat’s New Balance Collaboration

As the release of the collaboration of streetwear brand thisisneverthat and New Balance collaboration edges closer, the clothing brand teased with some photos of their upcoming products.

A Look Into Leandro Stagogiannis’ Passion for Food

Bam! The food at Blacklist comes out shooting. Just by looking at the menu you know you are in for a treat. These are flavors you have never tasted before.

Korean Artist Calls Out Lil Uzi Vert for Plagiarism

The artist took to his social media to voice his surprise and discontent on the non-authorized use of his artwork. In his post on Instagram, he compares the artworks side by side and there is no denying the obvious similarities.

KAWS and Acute Art Collaborate on Augmented Reality Sculptures

Brooklyn-based artist KAWS and Acute Art launched a series of augmented reality sculptures to be exhibited in 12 major cities, creating a groundbreaking virtual reality experience that expertly combines art and technology.

Off-White™ Unveils 8 New Face Masks

Off-White™ just unveiled 8 new face masks with graphic logos at the front. The three logos featured are HARRY THE BUNNY, 3D CROSSED OFF and TAPE ARROW. Masks are available in ocean-blue, maroon, lime-green, black and white.

Seong Joon Hong and Vans take over Shinsegae Fashion Street Wall

Artist Seong Joon Hong unveils the new murals in Shinsegae Yeongdongpo branch. Made in collaboration with Vans, the artwork feature playful hues of orange, blue and yellow boasting the artist’s style of warm and cold abstractions. The tunnel-like hall spans nine meters.

How to Cop your Limited Edition Sneakers during Coronavirus

With all the anxiety building up from the coronavirus, leaving the house to buy a pair of sneakers may not be as easy anymore. And not all the select-shops that sell them have an online store and even if they do not all the sneakers are available online. Here are some places where you can conveniently find a wide variety of limited edition sneakers.

NBA Season Officially Suspended Due to Coronavirus

After Utah Jazz center Rudy Gobert tested positive for the coronavirus (COVID-19), the 2019-2020 NBA season has officially been suspended until further notice.

ICY and SOT Adresses Environmental Issues in "Our House is On Fire"

Iranian artists ICY and SOT unveiled their latest installation entitled “Our House is On Fire”, referencing activist Greta Thunberg’s 2019 World Economic Forum speech in Davos with the same name.

Coronavirus Causes $1.5B Loss to Global Textile and Apparel Industry

According to WWD reports, the textile and apparel industries are facing an estimated loss of $1.5 billion due to the Coronavirus outbreak.

Off-White™ and Air Jordan 4 debuts at Paris Fashion Week

The breathtaking Off-White™ and Air Jordan 4 collaboration made its debut on the runway of Off-White™’s Fall/Winter 2020 Women’s show. The sneakers will be offered in women’s sizes in a creamy-white “Sail” color way decorated with hanging accessories.

Vans x Seong Joon Hong collaborate with Shinsegae Art Project

Vans and artist Hong Seong-joon have partnered with Shinsegae Art Project to renovate the walls of Fashion Street at Shinsegae Yeodeongpo branch between February 26 and March 5.

BTS Unveils Track List for ‘Map Of The Soul: 7’ and Sia Collaboration

BTS released the track list for their new album “Map Of The Soul: 7” on Monday with just under a week to go until release day.

Anicorn Makes Facebook Designer’s 1993 Clock into Whimsical “Redundant Watch”

Watchmaker and design studio Anicorn and New York graphic designer Ji Lee have partnered up to make a “Redundant Watch” exclusively for the MoMA Design Store. The hands on the clock point to smaller clock hands that show the position of the hands instead of the numbers for each hour creating a visual pun.

Nike’s Sustainable Move to Zero Collection

As the next step in their "Move To Zero" initiative, Nike announces an apparel collection focused on sustainability.

Converse Mono Patchwork Chuck 70 features a tonal patchwork twist

Mono Patchwork Chuck 70 dropped today at 10 Corso Como AVENUEL. Converse continues to give the patchwork trend a spin with the Chuck 70.

Valentine’s Sneaker Picks

The countdown to Valentine’s Day has started, which means it’s time to find the perfect sneakers for your loved one. We’ve scoured the internet to find the coolest sneakers for everyone you love in your life. Take a look below at our favorites.

New Balance and Paperboy Paris collaborate on Three 801 Designs

New Balance and Paris-based restaurant-meets-streetwear imprint Paperboy have partnered up to release three new takes on the 801 silhouette. The two brands are working with Greenhouse, the incubator launched by Foot Locker in 2019.

Streetwear as One of the Hottest Trends of Q4 2019

Lyst, the global fashion search engine, published their ranking of the most popular fashion brands for the fourth quarter of 2019.

Dior Highlights Daniel Arsham Collaboration in New Campaign Video

Dior and Kim Jones released the campaign for the house’s Summer 2020 collection along with a video showcasing the collaboration with Daniel Arsham.

Jonathan Anderson Joins Moncler Genius

Moncler, the French lifestyle luxury brand, confirmed that Jonathan Anderson will be joining the line-up of designers for the third installment of Moncler Genius.

MMCA Announces the Four Sponsored Artists

The National Museum of Modern and Contemporary Art (MMCA) announced four artists as “SBS Foundation Sponsored Artists” for “Korea Artist Prize 2020” on Monday.

Samsonite Red announces collaboration with IAB Studio

Samsonite Red announced a collaboration with South Korean rapper Beenzino’s IAB Studio on Friday. The partnership will feature seven new products consisted of luggage, backpacks and accessories.

Netflix is turning ‘One Piece’ into Live-Action Series

“One Piece”, a Weekly Shōnen Jump magazine serialized series, will become adapted into a 10-episode Netflix series.

BLACKPINK’s Lisa and WINNER’s Mino Stars in Adidas’ ‘MYSHELTER’ commercial

BLACKPINK’s Lisa and K-Pop group WINNER’s Mino model in a commercial for Adidas’ new raincoat “MYSHELTER.” Launched in Spring/Summer 2019 collection, the apparel returns for the Spring/Summer 2020 with new features.

BLACKPINK, Pharrell Williams, Jackson Wang and Other Stars in Adidas Campaign

Adidas Originals’ film “Change Is a Team Sport” debuts during the Grammy Awards on Sunday.

KITH releases ‘The Godfather’ capsule

KITH revealed their full “The Godfather” collaboration.

Dior and Jordan Brand Unveil Air Dior Capsule Collection

With anticipation already building with the Dior Jordan sneaker, the Parisian fashion house and Jordan Brand collaboration will extend to apparel and accessories.

Quentin Tarantino to direct ‘Bounty Law’ Series

Quentin Tarantino is turning the TV show “Bounty Law” from “Once Upon a Time in Hollywood” into a new series. Leonardo DiCaprio’s Rick Dalton stars as bounty hunger Jake Cahill who is on the search for men to shoot or capture for a reward.

5 Sneakers for the Chinese New Year

With Chinese New Year just around the corner, various companies are releasing exclusive products to celebrate the upcoming “Year of the Rat”.

‘Parasite’ in talks for HBO limited series

“Parasite”, a critically-acclaimed South Korean film is under negotiations for limited series with HBO.

Jimmy Choo and S.Korean stylist Jeong Yun-kee release capsule collection

Jimmy Choo and South Korean stylist Jeong Yun-kee (YK Jeong) launch a capsule collection called “The Highlighted”.

BTS Announces New Album for 2020

K-pop phenomenon BTS announced the release of a new album to be entitled Map of the Soul: 7, a follow-up to their latest album Map of the Soul: Persona (2019).

Yuni Ahn to leave Maison Kitsuné

Maison Kitsuné is parting ways with its first official creative director, Yuni Ahn, after only three seasons.


A (fun) break for art, fashion and music

What the Fun Mag is an online magazine
for contemporary fashion and streetwear founded in 2019.