Twelve years ago, at the ages of 8 and 10, two cousins from Louisiana made their first product. It was a simple “potion”, which was just a fancy name for "a mixture of all the liquid soap in the house we could get our hands on."

A couple of years later, that same duo created a whole business plan for a restaurant. It included every detail you would need to build, run, and advertise a restaurant, at least it included every detail a 10-year-old and a 12-year-old could think of.

For years they continued to brainstorm business ideas, concoct new creations, and dream about someday having their own business.

In the summer of 2019, after years of fantasizing about owning their own business and planning things that were never implemented, Bailee and Carly finally decided to put their money where their mouths were and launch NOIRE.