The year was 2000, an impressionable teenager with a raging rebel heart took the bus from Queens Close to Outram for his first day of school. That was where it all began.

Paying homage to the area where he spent those formative years discovering underground music and embracing an alternative lifestyle, York Hill Pride found refuge in music magazines.

Little did he know, it paved the way to unique opportunities in content creation, marketing and giving back to the counterculture.

Born and raised in an unorthodox universe, but thats the story so far.