Hola, I'm YoMo Castellano, the proud founder of Hair Loss Bonita, a brand and movement dedicated to empowering women facing hair loss to live a full and fab life. As a certified coach focusing on female hair loss empowerment and holder of a Masters in counseling (not a practicing therapist), I strive to help these strong women tap into their confidence and self-love, and stand as the chingonas (badasses) they truly are in all areas of life.

Growing up, I never thought that hair loss specifically Androgenetic Alopecia would be a part of my journey. It hit me hard after a tough time in my life about 10 years ago, and I struggled to come to terms with it. My self-esteem plummeted, and I was constantly trying to hide my thinning hair. It wasn't until I started to embrace my hair loss that I found my strength and began to heal.

Around the same time, I was also dealing with alcohol abuse. Four years ago, I made the decision to become sober. It was a difficult journey, but one that I'm incredibly proud of. Sobriety taught me to love and care for myself in a way that I had never experienced before. I began to prioritize my mental and physical health.

Through my own journey of coping with female hair loss, sobriety, and self-love, I discovered the importance of empowering and supporting others who face similar challenges. This realization fueled my passion to get my coaching certification and guide women towards healing and self-discovery. I want to help other women find their inner strength and embrace their unique beauty, no matter what challenges they may face.

Aside from my coaching, I spend my time modeling, acting, running marathons, traveling with my partner, living my best sober life, advocating for female hair loss awareness, and actively raising Alopecia visibility.

Imagine waking up every day feeling more confident, powerful, and full of life, despite hair loss. You look in the mirror and see not just a woman dealing with hair loss, but a radiant, unstoppable chingona (badass). Can you see it? Because I can.

Just like you, I've spent years grappling with the emotional toll of hair loss. It has been 10 years to be exact (diagnosed with Androgenic Alopecia). It's tough, I know. But that's why I've created this special 3-month journey for us, a personalized 1:1 coaching program to turn your struggle into strength.

This journey is for you if you're:
🔸 Tired of your hair loss affecting your confidence and ready to reclaim your power.
🔸 Prepared to embrace your inner beauty and step up as the empowered woman you've always been.
🔸 Ready to make positive changes in your life to cultivate a deeper sense of self-worth, empowerment, and fulfillment.

What will our journey together look like?
✨ A personalized 3-month coaching program designed just for you.
✨ (9) 45 minute 1:1 conversations about your progress, aspirations, and any roadblocks we need to conquer.
✨ Ongoing Voxer (messaging) support for any inquiries or concerns you have in between meetings
✨ Tools to help you recognize your inner beauty, develop a body-affirming perception, and nurture self-love.

The program investment is $1,997, or 3 payments of $699. Please reach out if you have any questions.

I genuinely believe that my 1:1 Hair Loss Empowerment Coaching is a transformative experience, akin to the empowering decision of purchasing a wig, but even more profound. Consider this not only an investment in yourself but also as a cherished gift for your loved ones, friends, and all who are fortunate enough to be in your presence. Your renewed self-confidence and deepened self-love will create positive ripples, touching and uplifting the lives of many.

So, are you ready to take the first step towards your journey of empowerment and redefine your relationship with hair loss? Let's start with a free clarity call. We'll chat about your needs, your goals, and how my program can help you become the strong, radiant chingona you are meant to be. You're not just a woman dealing with hair loss - you're so much more than that!