#justbecase it’s pretty.
explore my pretty world below!
Hi, I’m Rachel and this is just because it’s pretty.
Welcome to my lifestyle account & brand where I’m passionate about sharing all of the pretty things in life with you!
On @justbecauseitspretty, you will find all of my secrets to a prettier life... from fashion, to food, to all my favorite finds ... and even some DIY projects, pretty parties, and so much more! ✨
I hope to inspire you & be your daily resource to living your prettiest life!
Xoxo, Rachel 💕
Pretty & Smart Co.
I am a contributor for Pretty & Smart Co., an online magazine for women, by women. Tap below for all of my blog posts sharing my pretty little secrets!
The prettiest, and my favorite, DIY projects that you can do anywhere at any time!
I just settled into my apartment at NYC, and decorated with this DIY #banksy inspired canvas. See how it makes my living space prettier ✨
Valentine’s Candy Charcuterie Board
Happy Love Day! You already know that I have a thing for creating pretty candy charcuterie boards for every occasion, and Valentine’s Day was no exception!
Introducing a pretty little tip this Tuesday, check out my latest reel on how to make your bagel prettier ✨
Pretty Oreo Cookie Jar
Make your kitchen a little prettier with this oreo cookie jar!
DIY Half & Half Jeans
The best way to upgrade your jeans without the price tag... all you need is bleach, water, & jeans!
#justbecause the best way to get inspired is with a mood board! Check out what my 2021 mood board & learn how to make one for yourself! ...sound on!
Gingerbread House Mug Buddies
These tiny, gingerbread houses add a pretty festive touch to your favorite hot beverage! It’s the perfect way to make your drinks prettier over the holidays.
Half & Half Champion Sweatshirt
Transform any old sweatshirt to a pretty new one that’s also one-of-a-kind! This one was made for my #12daysofpretty presents, but you can easily do this at home with any sweatshirts that you have!
Candy Charcuterie Board
The prettiest candy board you’ve ever seen! This is such a fun DIY you can do for any holiday or event. Here is the one I created for Halloween. #charBOOterie, you can check out my other candy charcuterie boards in my reels!
Retro Treat Oven
These retro ovens are great for all cupcakes & treats. They’re easy to make and add the perfect, prettiest touch to any party!
iOS 14 Home Screen
Do you have an iPhone? Have you updated to iOS14? Learn my pretty secrets to making your phone screen the prettiest... sharing my favorite apps & how I designed my own screen!
Olive Oil Cookies
Just because these cookies are PRETTY delicious! Simple, yet so yummy that you’ll eat the whole batch! 😋
Upgrade Your Computer Folders
Whether you’re working from home or shopping online, here’s a way to make your screen a little prettier by customizing your desktop folders!
Here are some of my pretty guides!
Pretty little tip: think of these like pretty mini blog posts!
Favs from LoveShackFancy
If you didn’t already know, Love Shack Fancy is one of my favorite shops ever. They carry THE PRETTIEST collections with the prettiest details!Check Out My Top Pretty Picks
For the holidays this year I did a 12 days of pretty presents (giveaways) and spoiler alert... I surprised you all with a 13th present!! See my guide featuring these 12 (13) companies full of pretty products!#12daysofpretty Presents
#justbecause it’s creative party
Collab with @creativejawns for a pretty, creative party! We went with a rainbow theme, and all of the pretty party details are captured in my reel! I hope this inspires you when you throw your next pretty party! 🌈Just Because x Creative Jawns
My favorite small shops
This year more than ever I encourage you to shop small... and what better way to do so than with this list of all my favorite pretty small shops!Shop Small
Shop All Things Pretty
Discount codes for all my favorite shops!
Let’s Work Together!
I would love to connect and discuss how we can work together! I am always open to pretty ideas and would love to get creative with how I can best support you & your brand!