Karla Ruiz Cofiño

I help Leaders connect with the world and use their influence to improve it!

Digital Strategist, Social Media Specialist & Tech Ethics Enthusiast. Entrepreneur, Speaker, Social Activist & Woman Advocate.

I believe in a future where every person leverages the potential of information. Where Earth is protected and there is respect for women and girls. I’m working for a world where opportunity is an alternative to violence and where great minds collaborate instead of compete...

Karla Ruiz Cofiño

Most Requested Conferences & Workshops

Since 2013, I have been giving conferences and workshops on technology, entrepreneurship and personal development - topics on which I’ve been invited to speak at nearly every university in Guatemala and very important events like TEDx, Aspen Ideas Festival, United Nations SDG Action Zone, the Global Entrepreneurship Summit at Stanford among others...
I believe that sharing knowledge and experiences is a very powerful way of contributing for a better world, and I am personally committed to that cause! When we share knowledge, others can take that information as a seed and make it grow into amazing things. Offer information of value to others, make it viral, connect the dots and be amazed by the results!
#SharingKnowledgeForABetterWorld 🌎

Digital Intelligence

Like IQ or EQ – which we use to measure someone’s general and emotional intelligence – an individual’s facility and command of digital media is a competence that can be measured. We call it DQ: digital intelligence. And the good news is that DQ is an intelligence that is highly adaptive. In this conference you will learn to use digital technology and media in safe, responsible and effective ways.

Digital Citizenship

In this conference we will talk about Digital Identity, Digital Footprint, Privacy Management, Critical Thinking and Discernment Capacity, Digital Empathy, Cyberbullying, Digital Security, Digital Health and wellbeing, which are the basic concepts that make up the knowledge of a good Digital Citizen.

Digital Wellbeing

In this conference you will learn to interact with technology in a way that the effect on our mental and physical health is the least negative possible. You will learn about Digital Detox strategies to maintain a healthy lifestyle.

From Digital User to Digital Leader

In this conference you will understand how to go from a Digital User who is not clear of the impact technology has in his life to a Digital Leader who has not only the knowledge and skills to position himself in the digital world, but is also aware of the impact of each of his actions and uses his virtual influence to improve the world.

Digital Strategies for Positive Impact

It has been proven that consumers are attracted to brands, services and products that generate a positive impact in the world, and the same applies to people; unconsciously we want to be related to people who generate a positive impact. Lear how to use technology to connect with the world and use your influence to improve it!


With this talk I aim to share the 10 tools that have helped me achieve my goals and find balance and happiness in my life.

If someone had told me 10 years ago what my life would be like in the present moment, I would have never believed it! I would have thought that it was too good to be true… that’s why I decided to analice, which were the actions, keys and decisions that lead me to achieve my potential and that is precisely what I want to share with you with my 40 Years, 10 Lessons talk.


“Believe in yourself and you’ll be unstoppable”, “Be confident in yourself and you will succeed”, "Success is not the key to happiness, Happiness is the key to success”.... Sounds great, but… How do I believe in myself? Is there a road to self confidence? How can I be happy with the day to day problems and stress?

We might not have a money tree, but we can plant the seed and have a happiness tree! Dopamine, serotonin, oxytocin and the endorphins are the ones responsible for our happiness. Many events can trigger these neurotransmitters, but instead of being on the passenger’s seat, there are ways to make them flow according to our intent.

Being in a positive state of mind brings a positive impact for our motivation, productivity and our wellbeing. Nobody would be opposed to having higher levels in these areas. In this talk, you will learn some simple yet very effective ways to activate your positive energy!

For the complete list of Conferences and Workshops click here. ✅

Let's Change the World Together!

My real achievements in life have been a series of things that have created a positive impact in my life and the ones around me. I do believe that little things can make a big difference but enough of them can really change the world! Leaving the world slightly more inspiring, beautiful and sustainable than when you found it—that's success to me. I am committed to be a Role Model, setting positive examples for girls to follow, because it is very difficult to be what you can not see! Some of my commitments include the following:

Little GIANTS, Poulias Foundation | Board Member and Ambassador

By expanding children’s dreams, enriching their knowledge, developing their talents, intelligences, skills, and the notion of their social responsibility, little GIANTS wants to empower young people to create new paths in their future lives and make better decisions. The ultimate goal is for these children to become a beacon of change in the society of tomorrow, actively contributing towards a positive future.

From all the different initiatives I support, Little GIANTS is very close to my heart because it is founded by my husband Alex and his brother Ilias Poulias. I've known these children for 10 years now and I have witnessed first hand the impact this program has in their lives! ✨❤️✨

World Pulse | Member of the New Global Voice Council!

World Pulse is an independent, women-led social network for social change. Nowhere in the world do women have equal voice. Except on World Pulse.

Voces Vitales Guatemala | Board Member

Organization that works with women leaders in the areas of economic empowerment, women's political participation, and human rights.

Plan Internacional Guatemala | Advisory Council Member

Independent development and humanitarian organization which works to advance children’s rights and equality for girls.

Funsepa | Ambassador of the program Heroes of Education

Organization that works to contribute to the development of Guatemala, improving education through the use of technology as a learning tool. Funsepa envision a future where every child and youth has access to the same quality educational resources and to teachers that empower them to learn, explore, to their maximum potential.

Fundabiem Teletón Guatemala | Ambassador

Organization that aims to provide rehabilitation services at the national level to people with neuromusculoskeletal physical disabilities, to make them an active part of an inclusive society.

Visionarios de Guatemala | Advocate and Ambassador

Community that aims to awaken the sense of urgency and the need to imagine Guatemala with a long-term vision, building together a new narrative for the future of our country 🇬🇹

The USAID Combination Prevention Program for HIV in Central America | Digital Partner

Program design to reach most at-risk and vulnerable populations with key HIV prevention interventions under a combination prevention approach. One of the main objectives is to reduce the hostility in social environments that promote and tolerate homophobia, stigma and discriminatory attitudes based on sexual orientation, occupation, or status.